To create apparel that has Purpose:

To protect sacredness of human life from its conception. Human right to live is meant for all humans, no matter how small. We proclaim that no one ever has the authority to destroy human life. 

To share God's love with the world. Love | There is no force more powerful than the love God has for us, his children. His love can heal broken souls and wounded hearts, transform lives, and set free those held captive by sin and shame. In a society that aches with man’s fallen nature, we should be a presence of Christ in the world to others. “Let us love, since that is what our hearts were made for.” -Saint Therese of Lisieux

To protect family. Our identity as God’s children is calling for the protection of the family against the numerous attacks that threaten it, that are contrary to all that we hold true and sacred, all that is most beautiful and noble in our culture. Strength and stability of marriage and the family must be supported and strengthened, not undermined. 

To let God talk through what you wear